Making an Impression With Your Resume

by fred 15. June 2010
Remember that commercial you saw on TV the other day? The one with the catchy song that you can't get out of your head? This is good advertising right there, and you can take notes from it on how to prepare a resume that will make an impression on employers.

Much like commercials, resumes need to grab the attention of the recruiter from the start. When writers are preparing ads for magazines, television, or the wavers, they focus on finding a 'hook' or a 'catch' that will get inside your head, and stay with you for a while.

Your resume writing should accomplish the same thing. You should be able to prepare a resume that captures the attention of the employer within the first couple of paragraphs, otherwise your resume will be tossed away. Resume writing opens a huge door to creative freedom that many people do not bother using when working on their resume. Although you cannot be completely off-the-wall with your resume, unless you are in an entertainment-related or artistic field, you still can maintain your professional image while writing a resume that is as catchy as that new commercial on TV.

First of all, you need to gather all of your information and make sure that you have a copy of the job posting. Second, you need to invest the time to write a different resume for each position you apply for as no one likes a generic resume. The copy of the job listing will help you with this. You can look for keywords or see where the employer places the emphasis on, so that you know what knowledge and training to emphasize.

Your resume does not have to tell your life story, it simply has to appeal to the hiring manager enough that you get called in for an interview. Now this does not mean to leave them hanging. On the contrary, you need to be sure you give all the info they need, as well as a full list of your career history and education, because once you have caught their attention, they will want to hear it in details.

There is a balance between providing a professional resume and creating an original resume that will get you a foot in the door. By keeping that professionalism in the back of your mind, you can take your creativity as much as you can, while still maintaining integrity in your resume writing. Resume writing should not be difficult, and does not have to be boring. Although many people feel like they are simply showcasing a documented history of their experience, you should create an impact with your resume.

This does not mean that you should lie. You should never lie on a resume; this might get you in trouble. But you can be creative to catch the attention of the employer. For example, instead of saying Assistant Manager, you could write Assistant Manager of Human Resources and Employee Relations.

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June 16. 2010 13:41

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If you are applying to work in a creative field, think out of the box. When I worked at an advertising agency, I saw an applicant's "resume" to work as an account manager on the McDonald's account. He created an unfoldable, accordian-style cheeseburger that described his experience on the bread, cheese, lettuce and patty. Needless to say, he got the job and he applies his creativity everyday.

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