The Importance of Keywords in Resume Writing

by carlos 24. June 2008

When you're looking for the perfect job, having the perfect resume is going to be key to your success. One thing that will make or break the perfect resume is your appeal to the employer's needs. For example, if your resume is self-centered and focused around what YOU want, you might as well not even bother applying. However, if you take the time to find out what the employer is looking for, and use resume writing to show what YOU can do for THEM, you will stand a much better chance of getting the job of your dreams.

When you begin the resume writing process, you need to ensure you're offering a specific resume for each position you seek. The days when you could type one resume and mass send it to ten different job openings are long gone. The employment market is so much more competitive in today's society that you need to appeal to each job separately, and ensure that your resume stands out above the rest. To do this, you need to focus on keywords in your resume writing.

What keywords are we referring to? When you read a job announcement, you need to focus your reply on words in the listing that stand out. To better explain this, here is a sample job listing to demonstrate where you should place your focus.

Executive Management Team Member

[Company] is looking for an addition to our team. The qualified candidate will possess the following skills:

  • Bachelor's Degree, Master's Degree, and/or Doctoral Degree in relevant field of study

  • Minimum two years of experience in executive management position

  • Ability to set and meet deadlines, maintain employee relationships, manage time and tasks efficiently

  • Computer data entry and spreadsheet experience, as well as networking and Intranet abilities

The right candidate will be detail-oriented and have demonstrable experience in all areas. To apply, send resume and cover letter, along with salary requirements to:

Joe Davis

123 5th Ave.

New York, NY 10001

EOE/M/F/D/V

Now we'll focus on pulling the keywords and phrases out of this announcement so that you can clearly see what to provide in your resume writing. Make sure that you include the following words from the listing in your resume writing: deadline-oriented, executive management experience, time and task management skills, computer abilities, spreadsheet experience, and detail-oriented, networking experience.

These words are all important in their own respects, due to their placement in the listing. Therefore, when you start resume writing, you need to ensure that you place these exact words and phrases in your resume. This will do two things: it will catch the attention of the hiring manager, and it will show them that you pay attention to detail. Thus, your resume will be more likely to stand out, and will give you a better shot at getting hired.

No matter how qualified you may be, you will never find the job of your dreams without taking resume writing seriously. Next time you think about printing off ten copies of your resume and sending it out to various jobs, think again. You need to appeal to each employer individually, which means providing personalized resumes for each job listing. Just remember that job you want is achievable, as long as you ensure your resume writing is polished and professional.

 

 

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